økonomi Arkiv - Magasinet MUSEUM

Vil man tjene penge på gæsterne, må man forstå dem

By Andreas Bonde Hansen|2023-09-19T17:12:17+02:0019. september 2023|Categories: Artikler|Tags: Butik, økonomi, Tema: Forretningshemmeligheder|

Nøglen til at tjene penge på museets oplevelser handler om at forstå gæsternes behov og kultur. Deres betalingsvillighed hænger sammen med kulturelle forbrugsmønstre og kan ifølge Andreas Bonde Hansen fra Seismonaut forstås gennem en særlig oplevelsesmekanisme.

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Markante ændringer i danske museers indtægtskilder

By Peter Thor Andersen|2023-03-01T03:02:03+01:0023. november 2022|Categories: Artikler|Tags: fonde, økonomi, statstilskud|

Offentlige tilskud udgør kun halvt så meget af museernes indtægter i forhold til for 30 år siden, men der har ikke været fokus på de markante ændringer, der er sket. Det er en fejl, for de tal kan potentielt redde de mindre museer.

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